Campaign and keyword structure
Google Ads
for local business.
Capture high-intent local searches with campaigns built around calls, inquiries and bookings.
Spend around intent — not just impressions.
KTS structures local campaigns around the searches, locations and actions that matter to your business, then aligns the ad message with the landing experience.
A practical service scope.
Geo-targeting by service area
Ad copy and offer alignment
Negative keyword and search-term review
Conversion tracking setup
Ongoing budget and campaign optimization
Four steps. One clear direction.
Define the offer
Clarify service, geography, priority actions and campaign goal.
Build campaign structure
Organize keywords, ads, locations and exclusions around customer intent.
Connect conversion paths
Align calls, forms and landing pages so traffic has a clear next step.
Optimize continuously
Review search terms, cost, conversions and creative to improve efficiency.
Local businesses that need practical execution.
- Businesses that need leads now
- Local services with clear service areas
- New locations building awareness
- Businesses with measurable call / form actions
From €350 / month
Final scope is confirmed after KTS reviews your market, locations and required deliverables.
Before we start.
No. The KTS service fee and the media budget paid to Google are separate unless your proposal explicitly says otherwise.
Lead volume varies by market, budget, offer and competition. KTS focuses on tracking, campaign quality and ongoing optimization rather than fixed guarantees.
Yes. We can review an existing account or help structure a new campaign setup based on the agreed scope.
